CHINA Central Television

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/CHINA Central Television

/Overview

CCTV

China Central Television is the predominant state-owned television network in Mainland China. CCTV has a network of 50 channels broadcasting different programs and is accessible to more than one billion viewers in six different languages.

Services Rendered

01/ Content Strategy

02/ Visual Language & Art Direction

03/ Video Production

04/ 3D & Motion Graphics

05/ Copywriting

06/ Design Production & Execution

07/ Campaign Development

Opportunity

CHINA Central Television (CCTV) is a long time client. Over the years we’ve developed an open relationship where CCTV gives our team in Beijing a creative license to come up with station packaging concepts we love. The opportunity has always been to create something fresh and new.

Approach

We view the teams within CCTV as ongoing creative partners; and because of CHINA Central Television (CCTV) standing as a long time client, our approach has been streamlined over the years. Each season we come up with an ongoing creative vision and experience strategy with various internal departments and divisions of the media conglomerate. The goal is to position the brand element of surprise and uniqueness.

Solution

The ongoing solution has remained the same throughout the years. By following a strategic creative plan and maintained a great long term working relationship, we have been able to maintain a level of excellence in motion graphics, visual design, and station packaging.

OUTCOME

/Results

A mutually successful long term relationship with Greater China’s largest media group. Multiple award-winning campaigns for our Client. International recognition from our peers.

CHINA Central Television Montages

Here are a few samples of previous work created for CCTV 3, CCTV 4, CCTV 9, and CCTV 11.

CHINA Central Television 3 Montage

CHINA Central Television Screen Grabs

Miscellaneous screen grabs, and stills from CCTV 4.

/Challenges

/Solutions

01/ Creation of award winning campaigns over time.

Ideas and data gathered in our monthly Client meetings are storyboarded and placed into detailed creative GANT / PERT charts from which all teams work.

02/ Maintaining long term creative working relationships.

We have maintained a very open relationship with CCTV over the years. We have monthly creative sessions in which we discuss cultural and global trends. The ideas and data gathered in these meetings are then storyboarded and placed into detailed creative GANT / PERT charts from which all teams work.