FUJIAN Television

 
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/FUJIAN Television

/Overview

 

FUJIAN

Fujian Television (now Southeast Television), is a television network in Fujian, China. It is part of the Fujian Media Group, which in itself is part of the Fujian Radio Film and TV Group conglomerate. SETV currently broadcasts in Mandarin, Taiwanese, Hakka, and Hokkien.

Services Rendered

01/ Content Strategy

02/ Visual Language & Art Direction

03/ Video Production

04/ 3D & Motion Graphics

05/ Copywriting

06/ Design Production & Execution

07/ Campaign Development

 

Opportunity

FUJIAN Television is another long time client in China. The team from FUJIAN always gives the team a lot of creative freedom which makes for a great working relationship. Here are just a few examples of the motion graphics and station packaging programs the talented design and production team has created for the station over the years.

Approach

We view the teams within FUJIAN as ongoing creative partners. Our approach has been streamlined over the years. Each season we come up with an ongoing creative vision and experience strategy with various internal departments and divisions of the media conglomerate. The goal is to position the brand element of surprise and uniqueness.

Solution

The ongoing solution has remained the same throughout the years. By following a strategic creative plan and maintained a great long term working relationship, we have been able to maintain a level of excellence in motion graphics, visual design, and station packaging.

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OUTCOME

/Results

A mutually successful long term relationship with FUJIAN’s internal marketing group. Multiple award-winning campaigns for our Client. International recognition from our peers.

 
 

FUJIAN Television Screen Grabs

Select screen grabs from FUJIAN Television station packaging programs.

 

FUJIAN Television Screen Grabs

 

/Challenges

/Solutions

01/ Budgetary challenges.

Because FUJIAN is a smaller media group in Great China, there are annual budgets are typically smaller compared to the other media groups we work within Asia. To control costs we work closely with the marketing team in developing new creative concepts and, when possible, we re-task previously developed elements in new campaigns.

 

FUJIAN Television Montages

FUJIAN Television station packaging samples.

FUJIAN Television Montage 1

FUJIAN Television Montage 2

 

.WORK /CHINA Central Television

 
Work: Content CreationEric RhodesEntertainment & Media, Video & Motion Graphics, China