HONOLULU Fashion Week
/HONOLULU Fashion Week
/Overview
FASHION WEEK
Honolulu Fashion Week was created to promote Hawai‘i as a fashion destination and strengthen the local fashion industry.
Services Rendered
01/ Photography
02/ Art Direction
03/ Content Strategy
Opportunity
I was approached by the organizing team for the first HONOLULU Fashion Week to shoot a series of editorials entities Fashion as Art campaign. The images where to be used for the first HONOLULU Fashion Week’s key art and anchor marketing images.
Approach
Worked with team from Hawaii Fashion Week, the event’s fashion designers. The team and I also created look books that we presented to the producers of the event. The images were shot over three days at three locations - the Hawaii State Art Museum, a private estate on East Oahu, a private beach, and a private estate on Kailua beach.
OUTCOME
/Results
Key art and anchor images were used in the event’s marketing collateral materials, posters, websites.
HONOLULU Fashion Week Marketing Images
Anchor images created for HONOLULU Fashion Weeks’s website and marketing collateral materials.
HONOLULU Fashion Week anchor images.
/Challenges
/Solutions
01/ We had an aggressive production schedule because this was the first Fashion Week in Hawaii.
We had multiple shoots at multiple locations the contents of which had to be edited and color graded within days of each project to make our production and press deadlines. We completed everything ahead of schedule and on budget while also creating the initial looks for the Fashion as Art shoot.
HONOLULU Fashion Week Marketing Images
Anchor images created for HONOLULU Fashion Weeks’s website and marketing collateral materials.
HONOLULU Fashion Week anchor images.
.WORK /HONOLULU Fashion Week