Core Attributes
1/ Redefinition of what is Best-in-Class
2/ Put Client & People at Center of Decisions
3/ Blend of Data & Design, Technology & Intuition
4/ Rapid Prototyping & Collaboration to Build Strategy
.STRATEGIC PLANNING
Pan-Asian markets have evolved. The strategic planning and brand design industry have expanded. Today, winning solutions and best practices have become more refined and more important.
OVERVIEW
As the Pan-Asian markets have evolved, the strategic planning and brand design industry have also expanded in kind. Today, winning Client solutions and best practices have become more refined and much more important.
Widespread adoption of strategic and brand positioning has experienced rapid growth as well. This has had the negative effect of homogenizing some brand platforms across the region. As a result, what used to be premier brand experiences have regressed into generic stories that do little to build long-term value.
To be best-in-class, you have to define best-in-class. This means seamlessly unifying a brand’s purpose, personality, and reason-to-engage. As competition intensifies and commoditization looms, businesses must strengthen their positions by fully embracing the depth and richness of their brands.
When creating strategic planning platforms for Clients, I put people at the center of every decision with a thoughtful blend of data, intuition, design, content, and technology. I rapidly prototype, iterate, and collaborate in close partnership with my Clients to build a strategy.
SERVICES
STRATEGIC PLANNING
Customer Experience
Consumer Insights & Trends
Omnichannel & D2C
Production & Service Vision
BRAND EXPERIENCE
Identity & Positioning
Visual Language & Art Direction
Design Production & Execution
Brand Guidelines & Messaging
FEATURED WORK
/Strategic Planning
.FEATURED WORK /Strategic Planning
VESTASIA Finance retained METERA to help them with the global roadshow to promote the firm for their upcoming NYSE Euronext IPO in Paris. For the IPO my team and I created a new visual identity, a new set of brand guidelines, a new website, and an investor vision reel with all of the associated voice-over scripts (in English, French, and Chinese).