RÊVE Group
/RÊVE Group
/Overview
RÊVE
RÊVE was a successful hybrid photography studio that focused on high-end social events and commercial projects for their Clientele in Hawaii, North America, Asia, and Europe.
Services Rendered
01/ Identity & Positioning
02/ Visual Language & Art Direction
03/ Design Production & Execution
04/ Brand Messaging
05/ Campaign Development
06/ Customer Experience
07/ Consumer Insight & Trends
08/ Omnichannel & D2C
09/ Production & Service Vision
10/ Go-to-Market Planning
11/ Key Messaging
12/ Content Strategy
13/ Photography
14/ Copywriting
Opportunity & Approach
After years of working in Asia, I returned to Hawaii and started a small photography agency - RÊVE Group. I created the identity, brand ethos, and visual voice for the RÊVE Group as a fun personal endeavor. The opportunity for RÊVE was to create a successful hybrid photography studio that focused on high-end social events and commercial projects for well-known lifestyle brands.
Solution
While at RÊVE I photographed a thousands of editorials, weddings, styled, and campaigns for the stud’s Clients around the world. I continued this work while living again in Shanghai and Beijing. While in China I created a new logo mark and color palette just before disbanding the group to focus on new projects.
OUTCOME
/Results
We successfully a hybrid photography studio that focused on high-end social events and commercial projects for their Clientele in Hawaii, North America, Asia, and Europe.
RÊVE Group Website
Screen grabs of the RÊVE Group website.
RÊVE Group Website Development
RÊVE Group Advertising Campaigns
Campaigns created for RÊVE Group.
RÊVE Group Campaigns
RÊVE Group Milestones
/Challenges
/Solutions
01/ Transitioning from a wedding / event photography studio to one that show advertising campaigns and editorials.
24 months into the development of RÊVE, I started getting asked to shoot commercial accounts.
02/ Deciding the close the studio and team at the height of its success to focus on different projects.
At the height of RÊVE’s success, I decided it was time to focus on the larger projects in China. I discussed this with our staff and we decided to close the studio. I transferred the accounts receivables to the team and together we moved towards a different, and positive, future.
RÊVE Revised Logomark & Color Palette
While in China I created a new logo mark and color palette for the studio.
Revised RÊVE Group Identity
Sample images from RÊVE Group Client events.
.WORK /RÊVE Group