Posts in Work: Brand Experience
MUSE Bride

MUSE Bride wanted to polish their visual identity, develop a new website, and market a new editorial style of wedding photography to their Clientele in the Pacific Rim region. To accomplish this brief, we first set about defining a new editorial look by shooting a series of tests to establish a proof of creative concept which the studio then marketed to the Clientele. From there a new font face, website, and collateral were all created with great success.

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MINGHE Media

I lived in Beijing China for just under 4 years to work with Chinese media conglomerate MINGHE Media. The company’s platform includes cable television, nationwide radio, television production, and a talent agency. While in Beijing I worked with the IR team to develop the company’s investment story, key brand attributes, visual identity, and investor vision reel.

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RÊVE Group

After years of working in Asia, I returned to Hawaii and started a small photography agency - RÊVE Group. I created the identity, brand ethos, and visual voice for the RÊVE Group as a fun personal endeavor. RÊVE became a successful hybrid photography studio that focused on high-end social events and commercial projects for well-known lifestyle brands. The photo team and I at RÊVE created images for our Clientele in venues in Hawaii, North America, Asia, and Europe.

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MALEANA Gardens

When the owners of a newly acquired home just off the beach in Kailua asked for ideas on what kinds of services they could potentially offer a new business from their property, I jumped at the opportunity. The location was beautiful and had potential. I came up with the idea of marketing boutique wedding elopement services for small intimate groups via a new brand I created named MALEANA Gardens. Maleana means wedding in Hawaii and was the perfect fit for the new enterprise.

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BLUEZand

The owners of BLUEZand and their first product, the Adapt Planner are long time friends of mine. They needed help putting creating photographic and written content for their new company. I was drawn to the authenticity of the company’s mission. For BLUEZand, I create a stock catalog of images, a new easy-to-use website, and omnichannel platform from which to market their products.

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WYSE Technology

I was introduced to the CEO of WYSE Technology through a close friend while living in San Francisco. WYSE was in the process of either being acquired or potentially listing on the NYSE. The company’s legacy branding was in need of a refresh. I was retained to assist their marketing department with this effort with the end product being a slick investor vision reel. In phase one we created a series of conceptual storyboards for the company to animate how a revised visual identity would look and how it would be deployed in a potential investor reel. These storyboards and design directions were approved. Luckily for WYSE (but unlucky for us), the company was acquired by Dell so our work was never able to come into its will form.

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ALAM Bali

I met the owner of ALAM Bali Televisi through a close friend who helped get CNN off the ground back in the early days when the media conglomerate was still a start-up. ALAM Bali was in the early stages of developing an eco-media company to be based in Indonesia. I was retained to create the initial brand concepts, logo marks, and color palettes. This work led me to discovering the beauty of SE Asia, Indonesia, and Bali.

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XIANGHUA China

XIANGHUA is a leading textile company in China. The company retained me to create a new visual identity based upon the legacy visual identity. The objective of the project was to create a new identity to showcase the modernization of the firms manufacturing capabilities. I created a new identity that used the initials of the company while giving it a modern yet playful pinwheel metaphor.

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